When is a merchant account better than PayPal?
This is a common question that most businesses struggle with when deciding to add payment processing to a web site. When should a PayPal account be utilized and when does it make sense to move to a merchant account? First we need to look at the typical charges associated with a PayPal account and merchant account. To accept payments over the internet you need a payment gateway and a payment processing account. The payment gateway’s job is to capture the cardholder information from the business website, encrypt it and send it to the payment processing account. The payment processing account then authorizes, settles and deposits the funds into the business bank account. PayPal combines these services into one fee structure. The typical payment processor will split the two charges out. Both are represented below. Type Set-Up Fee Monthly Fee Percentage Transaction Fee Merchant Acct None $12.95 2.5% $0.22 Gateway None $10.00 None $0.10 PayPa...