“SHE’S TOO WILD” RIRI LOSES $25 MILLION NIVEA CONTRACT
Rihanna’s wild lifestyle has finally cost her a lucrative $25 million dollar modeling deal with skincare brand Nivea. In an interview with German newspaper Welt, Nivea’s new CEO, Stefan Heidenreich, aired his concern about the role the 24-year-old played in modelling for the brand.
“Rihanna is a no go… I do not understand how to bring the core brand of Nivea in conjunction with Rihanna” he said, explaining: “Nivea is a company which stands for trust, family and reliability.”
Rihanna was chosen to front Nivea’s 100th birthday campaign last year, and a head and half-body shot of her featured upon limited-edition tins of the body cream.
The singer, who was famously told to cover up and “find god” by a farmer in Northern Ireland while filming a music video on his land, has been admitted to hospital twice this year for treatment ALLEGEDLY for dehydration and exhaustion.
Rihanna responded by tweeting a picture of Heidenreich captioned: “No caption necessary”.
SCOOP: USA
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