Durex Donating Condoms for Tweets
Condom manufacturer uses social media to spread awareness and protection
by Janel Martinez
In honor of the 25th anniversary of World AIDS Day, Durex
has launched a social media/marketing campaign, #1share1condom, to
raise awareness about AIDS prevention. Since the start of the campaign,
which began on Monday and runs through Saturday, the condom manufacturer
donated over 900,000 condoms.
PCMag.com reports that “Durex has promised to donate one condom for every user who tweets a message about HIV and AIDS using the #1share1condom hashtag.” The prophylactic company will also contribute one condom to global and local charities that share its mission of fighting HIV-transmission such as dance4life for every user who shares the Durex World AIDS Day image and video found on the Durex Facebook page.
The goal is to give away 2.5 million condoms — the same number of people infected with HIV last year — by the close of the campaign.
by Janel Martinez
(Image: Durex)
PCMag.com reports that “Durex has promised to donate one condom for every user who tweets a message about HIV and AIDS using the #1share1condom hashtag.” The prophylactic company will also contribute one condom to global and local charities that share its mission of fighting HIV-transmission such as dance4life for every user who shares the Durex World AIDS Day image and video found on the Durex Facebook page.
The goal is to give away 2.5 million condoms — the same number of people infected with HIV last year — by the close of the campaign.
Comments
Post a Comment
Thanks for commenting. You email address and IP Address has been recorded for future reference. any anonymous comment which is deemed abusive will be removed and investigated for further action.